Wearing F1: Ranking the Best (and Worst) Gear for Us Fans

Hello and welcome back to the paddocks! With the 2025 season here, it’s time to level up your F1 wardrobe. Whether you’re trackside, repping your favorite team from home, or just looking to add a touch of motorsport to your daily fits, we’ve got you covered.

In this post, we’re diving into the best F1 fashion collabs, official team merch's highs (and lows), the creativity of fan-made designs, and our favorite ways to style it all.

So, let’s get into it!

The Best F1 Merch Collabs

F1 fashion has come a long way from the days of basic team kits. Brands like Abercrombie, Hollister, PacSun, and Culture Kings are stepping up with stylish, comfortable, and (mostly) affordable options.

Top Picks from Store Brands

• McLaren x Culture Kings – Easily one of our favorite collabs. The edgy designs bring something fresh to McLaren’s usual lineup. That hoodie? Obsessed. The oversized fit surprised me, but for $85, I won’t complain.

• Abercrombie & Hollister – If you’re after comfort and quality, these brands have absolutely nailed it. From McLaren to Williams and Red Bull, they’ve got a range of teams covered. Now, if only they’d add Alpine to the lineup!

• PacSun’s F1 Merch – Their race-specific designs are a huge plus. One of our girls owns the OG Formula 1 baby tee, and it’s an instant favorite. Also, can we manifest a pop-up shop at more races this season?

  
  

Honestly, the price range across these brands is pretty solid. Jackets are on the pricier side, but for tees, hoodies, and accessories, you’re getting good value.

Now, if Haas could collab with American Eagle, that would be a moment. Red Bull already has some pieces at AE—why not Haas?

Official F1 Team Merchandise: Hits & Misses

Official team merch can be a bit of a rollercoaster—some pieces are amazing, and others make you question every financial decision you’ve ever made. Let’s break it down:

Red Bull

• The Pepe Jeans collab looks promising, but the price? Not so much.

• The Cherry LA collab was a win in terms of design, but again… the cost is painful.

• Can we get more cute women’s merch, please?

Ferrari

• Ferrari’s luxury merch is next-level expensive—$200 for a cotton tee? $520 for a sweatshirt with questionable fabric choices? I can’t.

• The Ferrari x Puma collection has some hope (that baseball jersey from 2023 was a vibe). But the HP logos? Please no.

• Also, Ferrari, if you’re listening—dresses. We need dresses!

Mercedes

• RIP to the Tommy Hilfiger era—those fits were elite.

• The new Adidas partnership has mixed reviews. The kits look a little too much like soccer jerseys for my taste.

• We trust Carmen to keep George’s fashion game on point, though.

Other Teams

• Williams – The Hollister collab was cute, but their official merch? Meh.

• McLaren x Reiss – Absolute fire, but that price tag hurts.

• Haas – Their merch is so under the radar, I forget it exists.

• Aston Martin – Why are Fernando’s caps so different from Lance’s? Make it make sense.

• Alpine & Kick Sauber – Underwhelming at best. At least Alpine has the Hollister collab.

  
  

Driver Merch: The Best & Worst

It’s not just the teams—F1 drivers have their own lines, and we’ve got thoughts.

Best Driver Merch

• Lando Norris (LN4/Quadrant) – Whoever is designing his collections deserves a raise. The varsity collection? Incredible. The only downside? The sizing was inconsistent last year, but it seems like they’ve figured it out.

• Oscar Piastri (OP81) – His home race drop? Obsessed. The Texas collection? Incredible. The Christmas sweater with “Rockin’ Around the Pias-tree”? A slay.

• Lewis Hamilton (Plus44World) – His drops are always next-level creative, working with different artists, which I love. The Murakami hoodie from the Vegas drop? Worth every penny.

Merch That Could Be Better

• Daniel Ricciardo (Enchante) – Love him, but the recent drops haven’t hit the same. Prices are too high, and quality has taken a dip. Also, WHERE is the frat-boy tank top we desperately need?

• Alex Albon – The sneakers are cool, but $195? Yikes. The linen shirt is nice, but overall, the designs have been underwhelming lately.

• Pierre Gasly – His “Liked by Pierre Gasly” brand is cute, but it’s time to evolve. We get it, Pierre—you like things.

  
  

Fan-Made F1 Merch: The Hidden Gems

Sometimes, the best F1 merch doesn’t come from big brands. Etsy shops and small businesses are killing it with creative, high-quality pieces!

Our Favorite Fan Shops

• N Embroidery – Their helmet sets are adorable, and their bookish merch is a bonus for all the book girlies.

• Pole Position Pieces Co. – The cutest F1 bracelets and phone lanyards. Our PGP bracelets? Worn daily. (Use code PGP2025 for 15% off!)

• Sunday Ave – We adore everything they drop. Hoping for more tees this season because they always deliver the best summer styles!

  
  

How We Style Our F1 Merch

• Comfy & Casual – Oversized hoodies and sweats for lounging or gym sessions. Hollister’s McLaren set is the perfect travel outfit.

• Trackside Chic – Baby tees + high-waisted shorts or a moto skirt. A classic F1 hat is a must-have (bonus points if it’s a limited edition one).

• Street Style – Oversized blazers + F1 graphic tees = a work-approved motorsport look.

• Summer Fits – Hoping to style my merch in new ways this season—lighter, oversized pieces for that effortless vibe.

  
  

Final Thoughts

That’s a wrap on all F1 Gear for Fans! From collabs to driver drops, we’ve covered the best, the worst, and the styling hacks you need for the 2025 season.

What’s in your collection? Any wishlist pieces you’re dying to grab? Let us know!

Make sure to follow us on socials (@PaddockGirlsPodcast everywhere, except Twitter and BlueSky where we’re @PaddockGirlsPod) so you don’t miss an episode.

See you on the next lap!